General compliance and content advice

I can help you:
- Understand the rules governing your advertising and marketing content and the potential sanctions for infringement, including:
- Stay up-to-date with all the legal reforms in the UK and the EU, including the Online Safety Act, the Digital Services Act, and the Digital Markets, Competition and Consumers Bill
I can review your content before publication and give pre-clearance advice to minimise your legal risks around potential complaints and sanctions, including:
- Reviewing the claims you make regarding your business, products and services
- Preparing disclaimers where necessary
- Making sure your ads and communications are socially responsible

Sponsorships, affiliate and influencer marketing

I can help you:
- Analyse and minimise the legal risks involved with being a sponsor and being sponsored
- Craft sponsorship agreements
- Set up and run venue, event and editorial sponsorships
- Set up and run product placement campaigns
- Review your branded content before publication and give pre-clearance advice
- Understand your rights and obligations as a sponsor
- Understand your obligations as a sponsored party
- Protect your sponsorship rights (either as a sponsor or as a sponsored party) against ambush marketing
- Understand the law on ambush marketing and why it is important not to associate your products or services with a major event, person or the likes, without having paid for that privilege as an official sponsor
I can help you:
- Analyse and minimise the legal risks involved with being an influencer and with hiring influencer
- Set up and run influencer marketing campaigns
- Craft celebrity and influencer endorsement agreements
- Craft social media brand ambassador (influencer) agreements
- Review your content before publication and give pre-clearance advice
- Understand your rights and obligations as a brand working with influencers
- Understand your obligations as an influencer
- Protect your IP rights (either as a brand or as an influencer)
I can help you plan, prepare and run campaigns involving:
- Affiliate marketing
- Brand partnerships
- Charity fundraising (commercial participator arrangements)
- Co-branding
- Co-marketing
- Merchandising
- Product placement

Running promotions, competitions and prize draws

I can help you understand the law applicable to your promotion, whether it is a price promotion or a prize promotion, including:
- Gambling Act 2005
- Betting, Gaming and Lotteries and Amusements (Northern Ireland) Order 1985 if your competition takes place in Northern Ireland
- Consumer Protection from Unfair Trading Regulations 2008
- E-commerce Regulations 2002
- Data protection law including the UK version of the General Data Protection Regulation ((EU) 2016/679), the Data Protection Act 2018 and the Privacy and electronic Communications Regulations 2003
- Committee of Advertising Practice (CAP) Code and BCAP Code
- Direct Marketing Association (DMA) Code
- Sector-specific additional advertising rules
I can help you with:
- Planning and running your promotion
- Ensuring that your promotion, if it is a prize promotion, does not qualify as a lottery, which are illegal in the UK unless they fall under an exemption
- Analysing and minimising the legal risks involved in the running of your promotion, including around its administration and the selection and delivery of the prizes
- Preparing clear and unambiguous terms and conditions that will protect you against complaints
- Ensuring your promotion does not discriminate or cause offence to the public
- Ensuring your marketing around you promotion complies with relevant advertising, consumer protection and data protection rules

Intellectual property rights

I can help you with:
- Trade mark search and application
- Domain and business name advice
- Cease and desist letters
- Image consent forms and notices
- Copyright and trade mark matters related to advertising and marketing, including rights, use, protection, infringement, and commercialisation
I can help you understand the law on ambush marketing and why it is important not to associate your products or services with a major event, without having paid for that privilege as an official sponsor
I can help you understand and comply with the rules on the use of fictional characters when marketing products.
I can review your content and educate your teams so that you:
- Only make statements about competitors that are legally sound to avoid defamation claims, for example when doing comparative advertising
- Do not suggest unauthorised endorsements by individuals to avoid passing off claims